JULIE ARIAS
OC|LA
BRAND MARKETING LEADER, DIRECT TO CONSUMER EXPERT, AND RESOURCE MANAGEMENT PROFESSIONAL FOCUSED ON DELIVERING INNOVATIVE SOLUTIONS THAT BRING DYNAMIC PROJECTS TO LIFE AND DRIVE MEASURABLE BUSINESS GROWTH.
Experienced Marketing, E-commerce, and Brand Management Executive with over 20 years of expertise in driving DTC growth, scaling E-commerce operations, and leading integrated marketing strategies across fashion, lifestyle, CPG, and action sports industries.
History of success in developing and realizing vision, implementing organizational efficiency, and building teams capable of managing sustained growth for consumer goods brands. Extensive knowledge of all facets of business, with executive-level experience in building long-term brand plans and vision for start-up to large organizations.
Recognized for spearheading global business expansion by developing strategic plans, managing office build-outs, optimizing resource allocation, and leading integrated marketing, E-commerce, communication, and product launch strategies. These initiatives have driven market growth, enhanced customer engagement, and delivered measurable business outcomes.
Unique qualifications blend analytical business management and creative marketing acumen.
Immersed in all things music, fashion, wellness, and art with a passion for translating trends into scalable, impactful business models.